Music has the best ROI on Planet Marketing… especially if you tap into new songs of emerging artists, it’s cheaper and it stands out.
- Olivier Francois, FCA Chief Marketing Officer, AdAge, 6/27/18
Collaborations between musicians and brands are more prevalent than ever.
- AdAge: It’s 2018 and the Music Business is Better Than Ever, 1/2/18
Music can put viewers and listeners in a more positive mood…This “fluid processing” is an ideal state of mind for processing advertising that brands should be seeking when communicating with consumers.”
- Nielsen Insights: The Celebrity Power of Music in Advertisements, 11/29/17