This is the page description.
— Program highlights —
EXCLUSIVE OPPORTUNITY FOR YOUR LUXURY AUTOMOTIVE DEALERSHIP
Comcast Spotlight has set the stage for you to tap in to the power of music. We have partnered with Red Light Management and Mack Avenue Records to create this unique opportunity for your luxury dealership. Tap into the emotional bond your customers have with music by targeting and reaching music fans on cable television and premium online video.
FEATURING JULIAN LAGE
As one of the most prodigious guitarists of his generation, Julian Lage has long displayed an ability to explore a wide range of sounds, ideas and genres. The New York Times puts Lage in the "highest category of improvising musicians” and Jazzwise calls him a “modern master.”
KEY PROGRAM FEATURES
Turnkey creative featuring Julian’s critically-acclaimed “Roger The Dodger”
Modular templates designed to align with any luxury brand, model or incentive
Subject to running footage or still photography made available by the OEM or dealer.
Modular templates designed to align with any model, any incentive, or any dealer branding message.
Customized spots featuring your dealership’s branding and offers
Zone or DMA exclusivity
Ability to create co-op compliant spots
Website and social media integration
Multiple TV formats- :15, :30
Multiple online formats- pre-roll, post-roll, digital takeovers, banner ads
No additional cost other than nominal tagging/editing fees
Program window: 10/1/18-9/30/19
PAID SCHEDULE REQUIREMENT
Your dealership is required to purchase a qualifying paid schedule in order to participate in this program.