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PROGRAM HIGHLIGHTS

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EXCLUSIVE OPPORTUNITY FOR YOUR LUXURY AUTOMOTIVE DEALERSHIP

Comcast Spotlight has set the stage for you to tap in to the power of music. We have partnered with Red Light Management and Mack Avenue Records to create this unique opportunity for your luxury dealership. Tap into the emotional bond your customers have with music by targeting and reaching music fans on cable television and premium online video.

FEATURING JULIAN LAGE

As one of the most prodigious guitarists of his generation, Julian Lage has long displayed an ability to explore a wide range of sounds, ideas and genres. The New York Times puts Lage in the "highest category of improvising musicians” and Jazzwise calls him a “modern master.”

KEY PROGRAM FEATURES

  • Turnkey creative featuring Julian’s critically-acclaimed “Roger The Dodger”

  • Modular templates designed to align with any luxury brand, model or incentive

  • Subject to running footage or still photography made available by the OEM or dealer.

    Modular templates designed to align with any model, any incentive, or any dealer branding message.

  • Customized spots featuring your dealership’s branding and offers

  • Zone or DMA exclusivity

  • Ability to create co-op compliant spots

  • Website and social media integration

  • Multiple TV formats- :15, :30

  • Multiple online formats- pre-roll, post-roll, digital takeovers, banner ads

  • No additional cost other than nominal tagging/editing fees

  • Program window: 10/1/18-9/30/19

PAID SCHEDULE REQUIREMENT

Your dealership is required to purchase a qualifying paid schedule in order to participate in this program.

 

 


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