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POWER OF MUSIC

 

—  THE POWER OF MUSIC IN ADVERTISING  —

“Music has the best ROI on Planet Marketing… especially if you tap into new songs of emerging artists, it’s cheaper and it stands out.”

- Olivier Francois, FCA Chief Marketing Officer, AdAge, 6/27/18

“Collaborations between musicians and brands are more prevalent than ever.”

- AdAge: It’s 2018 and the Music Business is Better Than Ever, 1/2/18

“Music can put viewers and listeners in a more positive mood…This “fluid processing” is an ideal state of mind for processing advertising that brands should be seeking when communicating with consumers.”

- Nielsen Insights: The Celebrity Power of Music in Advertisements, 11/29/17

 
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Source 1: Scarborough USA+ (Jan16-Nov17) Adults who have listened to Jazz music on the radio. 
Source 2: Scarborough USA Plus MRI-Mosaic, Jan16-Nov17. Target: Adults who have been to any paid music concert in the last year.